Your Exclusive Online Fashion Hub!!!

Wednesday, 27 October 2010


So we know you have been patiently waiting for our AW Launch...The Raw Edge Team are proud to announce....


You will be be able to shop at Raw Edge Boutique on SUNDAY 31 OCTOBER 2010 from 6PM!!! We hope you are excited as we are!!!

In the meantime check out the video below to see what exactly the Raw Edge Team has been up to over the past year! Enjoy!

Saturday, 23 October 2010

Behind the scenes of REB's AW Party Wear shoot

Britain's Next Top Model Live Show Report

The Raw Edge Team had a fantastic time at BNTM Live's Press day on Friday 22 October. Meeting the lovely ladies from BNTM Season 6 at the opening of the event was truly a delight. The girls looked even better in person! Presenter Emma Willis and Judge/ex-model Charley Speed assisted the girls with the unveiling of the event.Winner, Tiffany looked fantastic with her new brunette crop as did our faves from the show runner ups Alisha, Joy and Charlotte!!

The BNTM Catwalk show was truly a show, models from season 6 took to the runway, accompanied by dancers and an outstanding performance from rising singer Jessie J, who blew us away, with her unique style & out of this world vocal range!! Look out for her, definite one to watch! Diana Vickers also impressed us with her performance of her latest single as well as her new look. Check out our footage of the event below:

And of course fashionistas and fans of the show were out in full force on Friday and of course showcasing this year's AW trends; camel everywhere, hiking boots, aviator jackets, red everything, lace and sheer pieces... everyone seemed to have got the memo this AW!!Here are some fans we just had to stop and appreciate!
All in all BNTM Live was a great event, magnificent catwalk show, live performances and the opportunity to shop...sounds right up our ally!! We only wish Elle Macpherson made an appearance!! We were happy to see the girls though and we do wish them all luck in the future!!

Thursday, 21 October 2010

TREND ALERT: AW Party Wear !!!

It's that time of the year again! Yes, you guessed it! Good, old, freezing cold British winter. The clocks are going back, dark nights will last forever and the steam from our mouths will be the only warmth our hands will receive. *Sigh*. Well don't feel too down, Raw Edge Boutique to the rescue!

Here at REB we believe that life ought to be your runway come Spring, Summer, or Winter. That's why we've come up with a compilation of all our favourite Winter party wear trends so you can look great whatever the weather! Who ever said the cold wasn't fun?

If you want to be the light that shines in our coldest months pay close attention. This list is guaranteed to take your Winter blues away!

Balmain AW10

The 'LRD'
Victoria Beckham AW10

Celine AW10


And if that's not enough for you listen to this, just between me and you! Rumour has it that REB will be launching their Party Wear Shop ahead of the Christmas party period. How exciting. I thought I'd let you know here first so you can get ready to party in style this season. This year, with our help at hand Santa will most definitely be making YOU the first visitor on his list! Stay tuned for further updates on this. Coming soon!

Contributor: Ngozi Kemjika (The Raw Edge Team)

Tuesday, 19 October 2010

Catwalk to the High Street

Seems like ages away since AW10 looks graced the catwalks, but now we are actually in AW10, I thought I would recap some of the catwalk trends taking the British high street by storm!

Many of us know the most common trends this autumn winter, but the majority take little notice of what’s down below...the hiking boot of course. From the the laced, over the ankle version that can climb any escalator to the second floor in Selfridges to the Erdem style, elegant boots that could be worn with a silk evening dress. I guess Beyonce wanted to get a head start on this trend from Alexander McQueen S/S10.

By now, you know all about the season’s favourite colour- camel and winter’s most important garment-the coat, (if not errr what duffle coat have you been hiding under?). A/W10 has seen CHLOE at its best with this colour trend; which has been a ‘hit and buy’ success across the high street. Take note of the layering seen on models Iselin Steiro and all things camel on IMG model Ajak Deng.

The Aviator Jacket as seen on BURBERRY PORSUM and PHILLIP LIM's AW runways, sold out in thousands of shops as soon as it became public. Some girls didn’t know it was a big trend; they saw others with it on and decided to follow suit ( a nation of walking mannequins). Just to let you know the jacket also comes in brown shades and if the Aviator is not for you, you can try this seasons hot cape trend, I assure you, you can’t go wrong with the cape!

PRADA also showed us all how to look lady-like in knitwear and mid length skirts modelled by a plus size model Doutzen Kroes and ‘industry’ curvy model Lara Stone. I also loved the warm cable knits at CHLOE and fitted and printed jumpers-GIVENCHY by RICCARDO TISCI.

Sunday, 17 October 2010


Now we couldn't help but notice the red hair trend taking over the nation. Here at The Raw Edge Team we have always supported the red hair movement so we were happy to see so many others embracing it literally, from Violet to copper tone reds we love them all!Our AW Lookbook definitely showcases our support for the cause!!

Brilliant compliment to this year's AW looks or just simply an excellent way to stand out from the crowd. We say good for almost everyone involved!! Even Cheryl Cole & Rihanna have joined in with the fun! Check out below a few of our favourite red heads!!
Nicola Roberts front row @ Topshop Unique SS11 show

Florence Welch @ VMAs 2010

Saturday, 9 October 2010

Behind the scenes preview at our latest AW shoot!!

The Raw Edge Team are preparing vigorously for our AW Re-launch!! Keep an eye on our blog to keep track of what we are up to and look out for the site re-launch very soon!!

Thursday, 7 October 2010

Raw Edge Boutique AW Lookbook

Look out for the re-launch of our website Coming Soon!!

The Raw Edge Team Loves...Chanel SS11 PFW

Chanel's shows are always unforgettable. Its as if the d├ęcor tells the story behind the collection and vice versa. This PFW, Lagerfeld's recreation of the Versailles gardens was truly phenomenal. The Raw Edge Team were once again inspired by Chanel's SS Collection; 'The extraordinary workmanship of these pieces suited the grandeur of their setting' (


Check out footage of the show. Be Inspired.

Alexander McQueen's Memory Lives on...

At a memorial service to commemorate the life of designer Alexander McQueen; Anna Wintour, SJP, Naomi Campbell, Kate Moss, Stella McCartney paid tribute alongside friends and family at St Pauls Cathedral during London Fashion Week. Wintour during her address at the ceremony reflected :

'his designs took you into a world of sensation where you could be shocked, repulsed or thrilled... [he was] "special" because he designed the "most exquisite couture dresses and at the same time had a real impact on how the world dressed".

Sarah Burton his work partner of 15 years stepped up and gave us a collection at PFW that signalled a respectful 'farewell Lee and welcome new ideas'. Without a doubt his legacy will live on.

Saturday, 2 October 2010

LFW Report

Fashion Week is our favourite time of the year; in the Raw Edge Team's Calendar! A chance for the team to step out of the office and prance around London in their glad rags attending shows, exhibitions, parties etc! Thus when we got our invite for the off schedule A La Mode show we just had to be there, held in a delux saloon in the Charring Cross Hotel. The show featured 7 young rising designers. Our favourites included the opening collection, Amato Couture by Furne One (Dubai-based designer recently commissioned to design for Heidi Klum and Germany's Next Top Model).

We also loved Lipop London (menswear designer as featured on Project Catwalk and past apprentice of Henry Holland). Our favourite piece had to be the leather hooded backpacks!!


We have a love of the viral form here at REB, thus appreciated the amount of footage for this years London Fashion Week; Check out our highlights below , for a front row view of our favourite shows!!



Burberry also wins an award for the best front row line up of the Fashion Weeks; Sareena Williams, Alexa Chung, Donna Air, Andy Murray, Douglas Booth, ofcourse Anna Wintour and THE name a few! Way to fly the flag Burberry!!


NYFW Report

With New York Fashion Week over and the excitement of it coming to an abrupt end, I’m back in grey London but I must relive the best moments I had during NYFW with you all.

For most of the week I was at the new fashion week location, the Lincoln Centre running in and out of shows but surprisingly one of my favourite shows was an off schedule celebrity runway showcase by twin duo designers, SACHIKA. With Elle magazine sponsoring the SACHIKA show, I knew as soon as I got my invite that the show was not one to be missed. Celebs like Angela and Vanessa Simmons, Dawn Richards, the cast of The Real Housewives of Jersey plus many more took to the runway and my oh my did they own it! Especially in CoCo’s case (wife of American rapper, Ice T)…who’s body screamed out much more than her outfit did! Peep pictures/video from the event below.

The week brought on many surprises, one of my favourite happened to be getting to see a friend of mine walk in NYFW for the very first time! Sarah Latham, of Major Model’s walked in the Argentine Group Show and I’ve got to say I was a very proud friend!

What truly made my week just that little bit more special was bumping into ‘The City’s’ very own Kelly Coutrone. She is lovely and her humorous irony had me in stitches!

So there you have it, a little glimpse into my New York Fashion Week diary! Being a part of the Raw Edge Team is not always glamorous but this week was most definitely an exception to that rule! :D

Contributor: Ngozi Kemjika (Raw Edge Team)

If you would like to contribute to our blog email us at