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Thursday, 30 December 2010


Chloe Sevigny
We love this crowned 'it-girl''s style, her quirky take to her red carpet looks is always appreciated by the Raw Edge Team. A definite style icon, shh dont tell her, she prefers being credited for her acting rather than her outfit! 

Olivia Palermo
Effortless chic personified. Olivia's tailored, polished, upper east side look has made this young lady a force to be reckoned with this year. 

Solange Knowles
Love her 'retro soul' look! If only we could all look this great standing behind some decks!

Blake Lively
The 'Freak'um dress' Queen always looks amazing both on and off screen!

We appreciate this young lady's style evolution, her brave move away from the shouldered pads & studs to a more grown & sexy look. Additionally we actually like her red goldilocks! 

Alexa Chung
Obvious choice we hear you say, but she continues to lead in the style stakes. Alexa can never get it wrong in our eyes, we even congratulate her for this controversial outfit choice (above) at this year's Met Ball. 

Michelle Obama
This first lady is a true fashion icon. The Raw Edge Team need to look this great in the future!

Thursday, 23 December 2010

The Raw Edge Team Loves... Willow Smith

Willow Smith in particular's first single, 'Whip my hair'  has been on heavy rotation at the REB Headquaters.  From her outfits at her brother's premiers to her fashion week ensemble's this young girl is not only the next big thing within the music industry but also an emerging style icon. We LOVE her style, a true testament to her youth whilst playfully challenging on trend looks, we hope all 10 year olds follow suit. Check out behind the scenes at her Sunday Time's shoot!

From such great parents what more can we we expect from their offspring. We will certainly be ''Keeping up with [the Smiths]''. Team Willow!!

Sunday, 19 December 2010


First Blake Lively rumoured to be the new face of Chanel and now Leighton Meester has been announced the new face of Missoni, there is no stopping these Gossip Girls. Their show stopping looks and their on and off screen style is taking them to new heights within the industry. Here at the Raw Edge Team we couldnt be happier for them! Keep up the good work girls.

XOXO (we couldn't resist!!)

Blake Lively rumoured for Chanel !! Go Gossip Girls!!

Tuesday, 7 December 2010

The Raw Edge Team Loves... Rebecca Ferguson

Our favourite to win this year's 'controversial' X- Factor, is Rebecca Ferguson, the young mother from Liverpool, with a vulnerable soulful and spell bounding voice. Not only do we admire her vocal brilliance, the Raw Edge Team love her style choices! From week to week she graces the stage in on trend feminine pieces, and boy does she know how to rock her trademark updo well!

Check out some of our favourite looks below...

Roberto Cavalli
Rebecca Ferguson Is Bang On Trend Wearing A Roberto Cavalli Leopard Print Dress On The X Factor 2010

Vintage Ossie Clark wide leg trousers & matching red top
Rebecca Ferguson Lights Up The Stage In Red Vintage Ossie Clark Wide Legged Trousers And A Matching Tie Front Blouse On X Factor 2010

Rebecca Ferguson Wears An Oversized Red Bow In Her Hair On The X Factor 2010

British Fashion Awards 2010

The British Fashion Awards 2010 took place last night, check out some of our favourite winners below, all very well deserving.

Naomi Campbell- Special Recognition Award

Alexa Chung - British Style Award
British Fashion Awards, The Savoy, London, Britain - 07 Dec 2010

Mulberry -Designer Brand Award

Lara Stone - Model of the Year

Lee Alexandra Mcqueen - Outstanding Achievement in Fashion Design
Click link for first look at Nick Knight's tribute film in honour of Lee Mcqueen's BFA award :

Nicholas Kirkwood - Accessory Designer of the Year

Phoebe Philo for Celine- Designer of the Year
British Fashion Awards 2010

Burberry- Digital Innovation Award