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Sunday, 13 March 2011

The Raw Edge Team Loves...Arise Fashion Week AW11

The Raw Edge Team strongly believe that to be the best in any field, you’ve got to step out of the box and do the unexpected, and clearly so does Nduka Obaigbena (THISDAY founding Editor-in-Chief and Chairman). Creating a fashion week and hosting it in Africa to showcase African designers, African models and African talent has been the talk on so many people’s lips but honestly nobody could expect what ARISE Magazine set out to do.
It is with great pleasure that we announce, ARISE magazine have done it! Yes, the FIRST EVER, ARISE Magazine Fashion Week (AMFW) hit Lagos, Nigeria this week! We were so excited to see what the African continent had to offer especially if the previous Arise showcases in New York Fashion Week were anything to go by!

AMFW ran for 3 days at the Federal Palace Hotel in Nigeria. Designers such as the Okunoren TwinsJewel By Lisa and Tiffany Amber were amongst the top 50 African designers selected to showcase their A/W 2011 collections this season. Not only was there performances from artist such as Grammy winner, Estelle, hot in demand D’Banj (who recently collaborated with rapper Snoop Dogg) and Brit Award Winner, Tinie Tempah just to name a few! Yep! We’re jealous too guys.

Okunoren Twins

Jewel by Lisa

Tiffany Amber

Hats off to Nduka Obaigbena for showing that African designers and indeed African fashion deserves a place amongst the best.
Models walk the runway during the Arise Magazine Fashion Week in Lagos, Nigeria, Saturday, March 12, 2011. (AP Photo/Sunday Alamba)
source: washington post
Contributor: Ngozi Kemjika (REB Media Correspondent)

PFW AW 11 Report

Raw Edge Boutique sent their resident stylist via Eurostar to review all the happenings over the nine days of Paris Fashion Week. Paris Fashion Week has always set a high benchmark especially for designers showing there for the first time but sadly the first couple of days were overshadowed by the continuing Galliano controversy...

From a stylist point of view I found this years PFW to be different, in that the designers seemed to have followed an alternative direction, moving away from their classic designs to a more contemporary feel, essentially in my opinion catering towards a new target audience. I guess these legendary fashion houses have identified a need to relate to the rising socially conscious consumer culture . Nevertheless these fashion houses could not disappoint. Expectedly impressive collections, again setting a new bar for the industry. Below are videos from some of my fav shows..

Contributor: Rickardo Mattocks-Maxwell (Freelance Stylist)