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Saturday, 24 September 2011

Raw Edge Boutique's A/W11 Campaign

Raw Edge Boutique's Vintage AW11 Collection is finally here! First lines will be available to purchase on Friday 30th September from 12pm


Creative Director: Toluwa Okunoren (The Raw Edge Team)
Photographer: Karl Slater
Stylist: Rickardo Mattocks-Maxwell
Model: Lamie Alexis 
MUA: Catherine Chatter

For further enquiries email us at

Thursday, 22 September 2011

The Raw Edge Team's LFW S/S12 Diary

Fashion week made its ways across the pond, to a much anticipating set of Londoners... Press passes & invites at the ready, The Raw Edge Team set off.  The Raw Edge Team have been working night and day on the AW 11 Collection, so we made our way to as many shows as we could! These included the opening show of LFW, Paul Costelloe at the BFC show space, Vauxhall Fashion Scout Womenswear Ones to Watch show at the Freemasons Hall as well as the Belle Sauvage show at the Old Sorting Office.

Jimmy Choo front row @Paul Costelloe S/S12

Vauxhall Fashion Scout Womenswear Ones to Watch S/S12

Belle Sauvage S/S12

Once again loved the clothes, loved the show, loved the venue!

Although LFW is arguably not as colourful as other fashion weeks in terms of celeb appearances and after parties all over the gaff.. With the likes of Anna Wintour gracing our front rows and creatively quirky collections gracing the catwalks, this season's LFW further confirms that the British fashion movement is a force to be reckoned with. Check out the rest of our favourite shows from LFW below.

Burberry Porsum S/S12 

Mary Katrantzou S/S12

Johnathan Saunders S/S 12

Holly Fulton S/S 12

Topshop Unique S/S12

Louise Gray S/S12 

Giles S/S12
Source: Dazed Digital

No time for street style watch this time round, but hands down best dressed had to go to the Stylist magazine's Pug we spotted catching rays in a tartan jacket with a press pass! 

By Toluwa Okunoren (The Raw Edge Team)

Saturday, 17 September 2011

The Raw Edge Team's NYFW S/S12 Diary

Now that New York Fashion Week has come to an end, and the festivities that the week brings are all but memories waiting to be relived again next season, our Media Correspondent, Ngozi Kemjika looks back at Raw Edge Boutique’s highlights from the week.
This season was quite possibly one of our favourite seasons to date, not only did we enjoy the shows, the designs and so on, we revelled in the fact that the city that never sleeps truly lived up to its name. With the shows came back to back after parties and with the after parties came a tremendous amount of fun. In between running to and from shows, meeting designers, changing our flats into our heels, and retouching our make-up, the Raw Edge Team got stuck right into the spirit of fashion week!
The city was jam packed with events and people alike on New York’s third annual ‘Fashion’s Night Out’ also. We found ourselves well and truly lost (in a good sense) in the mayhem on New York’s famous Fifth Avenue.  

Once Fashion’s Night Out was over we could fully concentrate on the shows and boy oh boy were we blessed this season to actually make it to so many. A great yet tiring experience, we don’t know how those in charge do it! 
A designer that particularly stood out to us was Jen Kao; her use of what she terms “happy disillusionment” gave her pieces a dramatic yet very wearable feel. Have a look for yourselves here:

Another one of our highlights was the Vera Wang show. A-lister’s such as Beyonce, Kim Kardashian and Serena Williams came out in full force to see what the new collection had to offer and in true Raw Edge style, we met and spoke with a few of them about the show.

No, the fun didn’t stop there! We rushed back to the next show which was the phenomenal Herve Leger collection by the one and only Max Azria. Amazing! Great choice of girls to match up with his great designs, we were absolutely mesmerised. Check out myself and Max backstage below.

The show that the headquarters of REB were particularly excited to see all week was the Arise show. We had spoken so much about it before-hand that we had butterflies waiting to be seated. It is always a great pleasure for us to support African talent and it felt like going to the show to be spectators that we were doing just that. REB could clearly see the passion and hard work that had went into the show and it was a pleasure to receive an invite. Shout out to Leona Lewis for a great closing performance, she definitely gave us chills.

Ngozi with bloggers THE 4 ACES
All in all we have had a blast in NYC this Fashion Week! Until next year folks
Stay posted for London Fashion Week updates.
by Ngozi Kemjika (The Raw Edge Team, Media Correspondent) 

Wednesday, 14 September 2011

Monday, 12 September 2011

NYFW S/S 12 so far...with love from Tumblr

NYFW is here... which means LFW is just down the road! So much content on the worldwide web detaiing everything but the seem from each show... so we thought we would give you another perspective of NYFW so far... through the lenses of Tumbr! 


Sources: various tumblrs

Alexa's sparkling Miu Miu boot, the greatness of the girl next to Minaj, Minaj next to Wintour, the golden Wang ticket, backstage beauts, catwalk greats, power couple of the moment, front row enthusiasm, body paint, Missoni fag break, cheers to the most cheerful creative director ever and whose derrière? I hope LFW is this colourful.. 

Look out for a full show report on what #therawedgeteamloves from NYFW and LFW this season!

By Toluwa Okunoren (The Raw Edge Team)

Trend Alert: Leather Loving

The Raw Edge Team look forward to A/W for a few reasons; other than the launch of our new collection and Fashion Week.. it means its time we can bring out the furs & whip out the leather. I have always appreciated a biker leather jacket or any kind of leather bottoms... but this season we will be fully embracing all things leather, ok PETA... faux leather.  I am particularly enjoying the over usage of leather detailing this season.  We will totally be rocking our leather skirts, shorts or trousers with a blouses with leather collars/ leather sleeved blazer with our leather boots.. Leather overload.... maybe, but we just love it. Our love has been further encouraged by the AW 11 Catwalks going crazy for the fetish trend and the celebs who have been brave enough to take on the look.  This may be a recurring trend but we can guarantee your can spot a member of the Raw Edge Team, during fashion week, at some corner of the globe, in some kind of leather detailed get up. Who knows, our AW Vintage collection may have a splash of leather up in there too?? 

Still undecided about our men in leather trousers... Thoughts? 

by Toluwa Okunoren (The Raw Edge Team)